Vesuvius India Ltd. conducts many campaigns throughout the year. CORE safety was conceptualized by Eframe based on the four components of the word ‘CORE’ - Courage, Ownership, Respect & Energy.

1. Courage: It was the first part of the campaign and consisted of the following topics:
1. Capture the positive safe acts by video
2. Communicate with people at work
3. Courage to stop unsafe acts
2. Ownership: It was the second part of the campaign and consisted of the following topics:
1. Own workplace safety
2. Observe hazards on machines
3. OK to start
3. Respect: It was the third part of the campaign and consisted of the following topics:
1. Respect life
2. Respect duty
3. Respect core safety rules and PTW
4. Energy: It was the fourth part of the campaign and consisted of the following topics:
1. Explain safety value to your family
2. Express safety belief with family
3. Energize the safety awareness

Each topic of the campaign was illustrated with creative movies, posters and mailers.